Most company data is one Excel file away from making sense. That's literally our whole job.
For businesses sitting on a stack of spreadsheets with no plan to hire a data team. blueberry. does the work — investigating your files, keeping your numbers in view, and answering questions of your data — while you keep the day job.
From file to answers
Live in minutesUpload your file
Any Excel or CSV — as messy as it really is.
blueberry. investigates it
Cleans what's fixable, asks only when unsure.
Get a dashboard you can talk to
Ask questions and edit it in plain language.
Analytics for teams whose data starts in spreadsheets.
Most businesses already have the information they need. It is just sitting in spreadsheets, monthly exports, copied formulas, and files nobody wants to rebuild again. blueberry. becomes the analyst for those tables — a workspace that grows with every upload.
Bring the spreadsheet
Start with the Excel or CSV your team already uses. blueberry. reads real column names, mixed formats, currencies, dates, and duplicate rows.
AI on rails
blueberry. does the thinking; code does the math. Every number comes straight from your real rows — never invented — and you can reshape it just by asking.
Compound the dashboard
The first upload builds the dashboard. Later uploads append or update the same project, so reporting improves month after month.
Why Simão and Nina founded blueberry.
We work in analytics. And despite popular belief, what clients actually pay us for is rarely the dashboard itself. It's knowing how to handle messy data — cleaning it, transforming it, modeling it, working out the calculations that matter. The dashboard only comes at the end.
That kind of help doesn't scale down. If you're a small business with one or two massive spreadsheets, hiring a consultant sounds like overkill. And usually it is. So the gap stays, and so do your questions — the big ones and the small ones.
blueberry. is for those businesses. It goes through your file the way we would: cleans it, transforms it, models it. Then it builds your dashboard — but that's not where it stops. Ask it questions. Tell it to change something. Upload next month's file and it already knows what last month looked like. It's the analyst you never hired.
None of this replaces the big BI platforms: Power BI, Tableau, any of them. We build in them every week and they're very good at what they do — they just assume someone on your team can already clean and model the data, and has the time to do it. Most small businesses don't have that person. That's the gap blueberry. fills.
— Simão and Nina, co-founders
Business intelligence should feel lighter.
Useful beats impressive
A good dashboard answers a real business question. It doesn't need a glossary.
Trust needs visibility
blueberry. makes calls about what your columns mean. The numbers it shows are computed from your actual data, not guessed, and it flags the calls it's unsure about — so you can trust the figures and correct the rest by asking. Honest caveats over confident nonsense.
Small teams deserve leverage
A two-person shop, a clinic, a corner retailer — none of them should need a data department to know what changed this month.
Bring one spreadsheet. Leave with an analyst.
Drop in a clean table. Walk out with a dashboard you'll actually use.